Editing Adopt (section)

==What breaks health scores==

* '''Overcomplication.''' A score with 40 weighted inputs is a score nobody trusts and nobody can explain to a customer's exec sponsor. Fewer inputs, clearly defensible, beats a black box every time.
* '''Static snapshots.''' A single number hides the story. Track the trend — an account moving from 90 to 65 over three weeks is a different problem than one sitting at 65 for a year.
* '''Mistaking activity for engagement.''' Logins aren't adoption. A user opening the product every day to check one report they could get from an email digest is not a healthy account, even though the login graph looks great.